"Often advertising is not about keeping up with the Joneses, but about separating you from them. That's especially true of advertising directed at a particular group, such as adolescents or young-adults - it's called 'dog-whistle' adversiting because it goes out at frequencies only dogs can hear."
"Advertising sets us up to feel dissatisfied - even if we think we have everything we need, ads will still try to convince us that there is something else we need."
"Advertisers try to show us how much more satisfied, popular, happy, hip, attractive, sexy, fun and in control we would be if we had their product."
"Fashion and trends are always changing so that we must continually spend money to be current."
"Advertising stresses competition and status versus feeling good about being who you are and accepting others for who they are."
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